Facebook has entered into an agreement to acquire WhatsApp, the popular
messaging app, for $19 billion in cash and stock, according to a filing
Wednesday.
The deal is by far Facebook's largest acquisition to
date and comes after rumors in late 2012 and early 2013 that Facebook
and Google were vying to buy the messaging service.
According to
the filing, Facebook has agreed to pay $12 billion in stock and $4
billion in cash for the company. Facebook has also agreed to pay an
additional $3 billion in restricted stock units to WhatsApp's founders
and employees as part of the deal, which would bring the total deal
price to about $19 billion.
WhatsApp, founded in 2009 by former
Yahoo engineers Jan Koum and Brian Acton, is the most popular of a set
of mobile messaging apps that some argued posed a threat to Facebook's
business. The app served as an alternative to SMS by letting users send
messages for free across smartphone platforms. It currently has more
than 450 million people who use the app every day.
"WhatsApp is
on a path to connect 1 billion people. The services that reach that
milestone are all incredibly valuable," Mark Zuckerberg, Facebook's
cofounder and CEO, said in a statement. "I've known Jan for a long time
and I'm excited to partner with him and his team to make the world more
open and connected."
On an investor call that followed the
announcement, Zuckerberg added: "The growth rate they have today and the
monetization that's early but promising and in place, we see a clear
trajectory ahead and are excited to work together on this."
Unlike
Facebook, WhatsApp does not make money through ads. Instead, WhatsApp
is free to use for the first year and then charges $0.99 a year for a
subscription after that. The founders have been firm on not wanting to
introduce advertising, a point that was re-iterated by Zuckerberg and
Koum on the call.
"We think that for our product, advertising is
not necessarily the right way to go," Koum said. "We think we have a
very solid monetization system in place."
If the deal doesn't go
through, Facebook will pay a breakup fee of $1 billion to WhatsApp,
which is still more than the total amount Facebook ended up paying to
acquire Instagram.
Facebook stock declined by more than 4.5% in after hours trading following the announcement.
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